Business

Welcome to Assembly, the premier gateway for brands, and technology companies seeking to tap into the pulse of the Finnish gaming and tech scene. Since 1992, Assembly has led the charge in the global demoscene and remains the largest demoparty worldwide. Our dedication to innovation, creativity, and progress has made us the go-to platform for gaming and tech aficionados.

Our previous event partners include:

In 2023, Assembly's expertise extends beyond our iconic Festivals, or Parties, as we call them, to a diverse range of services tailored for brands and businesses:

Assembly Festivals

Organized every February and August at the Helsinki Exhibition Center, Assembly Festivals have become THE annual event for the Finnish gaming and IT community. Attracting a combined 40,000 visitors yearly, our festivals offer four action-packed days of gaming, esports, demos, cosplay, coding, workshops, and streaming—all under one roof.

Our event consistently receives rave reviews, with an impressive NPS score of 70, and appeals to the 15-30-year-old gaming and digital lifestyle enthusiast. Discover more about our events by providing your details below.

Assembly Pop-Up Gaming Events

Leverage Assembly's extensive experience in organizing gaming events for families, kids, and gamers of all types. Our pop-up events and smaller gatherings are designed as turnkey solutions and can be easily executed at various venues—shopping centers, concert halls, amusement parks, or stores. Wherever Assembly goes, the party follows. Interested in learning more? Download our gaming events brochure here.

Assembly's Proprietary LOOTBOX Mechanism for Data Collection

Our innovative LOOTBOX solution began as a fun element for esports broadcasts but has since evolved into a powerful tool for collecting data from streams, LIVE broadcasts, and social media posts. Assembly's LOOTBOX enables brands to generate new prospects, collect data, and boost loyalty and engagement by rewarding broadcast, live stream, and social media story viewers through automated raffles.

With over 80,000 registered users, our database boasts incredible loyalty. The solution is available as a turnkey offering for other brands. Learn more at raffle.assembly.org

Assembly's LIVE Streamer and Influencer Marketing Services

Expand your reach and collect valuable data with LIVE stream marketing on Twitch and YouTube. Assembly's influencer marketing services connect you with Finland's leading gaming influencers and live streamers on both platforms. Combined with our Lootbox mechanism, you'll access a powerful influencer marketing strategy you won't want to miss. Find out more at https://raffle.assembly.org/twitch-markkinointi For Assembly partnership inquiries, please contact: partnersalesassembly.org OR directly to: Lassi Nummi CEO Assembly Organizing Oy lassi.nummiassembly.org +358405132723

Assembly Summer 2023

Embrace the Ultimate Gaming and Demoscene Experience - The Year's Biggest Event! Prepare for four unforgettable days of non-stop gaming and entertainment at the Helsinki Expo and Convention Centre. Our event boasts an Expo, Esports, Gaming and Competitions, Cosplay, Demoscene, DJs and Music, Streamers, Influencers, and much more. With 24/7 access and various accommodation options, there's no better place to connect with the gaming community. Discover the magic of Assembly and join us for an experience you'll never forget. Learn more about our events by filling out your details here: https://form.typeform.com/to/Pae2tNgK