Live stream marketing

LIVE-streaming vs. Traditional Influencer Marketing

What on earth is Live-streaming? Streaming, born from the gaming community, which involves broadcasting live gameplay or one's own life, is gaining popularity day by day. Livestreamers, well-known from Assembly events, reach their active target audience throughout the year. Embrace a new way to conduct influencer marketing! Marketing within livestreams is perceived as genuinely interactive and real-time between the audience and influencer, making it potentially much more effective compared to traditional influencer marketing. Livestreams also create a Fear of Missing Out (FOMO) effect by offering real-time giveaways through Assembly's LOOTBOX mechanics.

Passionate, Committed Audience

Through Twitch, businesses can reach and engage their target audience, often consisting of passionate gamers and followers of gaming culture. Content creators on Twitch are often at the center of communities, so collaborating with them can help businesses engage their audience with the brand.

Real-time Dialogue

Twitch is an interactive platform where users can communicate with content creators in real-time. This provides businesses with the opportunity to create interactive campaigns that enhance engagement and interaction with the target audience.

Analytics

Twitch marketing also offers quality analytics and tracking tools, allowing businesses to measure the effectiveness of their campaigns and gain valuable insights into their target audience. This helps businesses refine their marketing strategies and optimize their campaigns for better results.

Data Collection

The LOOTBOX gamification mechanism developed by Assembly enables both data collection from the audience and the giveaway and distribution of digital and physical products to the audience in a turnkey manner.

Authentic Influencers

On Twitch, content creators often hold significant influence, and their opinions carry weight within communities. Collaborating with them can help businesses build trust and credibility towards their brand, potentially leading to long-term customer relationships.

Unique Target Audience

Twitch marketing provides businesses with the opportunity to gain more visibility and reach new audiences, especially within target demographics that are challenging to reach through traditional means.

Our Customers

Case: Shazam! Movie Release

The influencer marketing campaign for "Shazam! Fury of the Gods" movie successfully reached a significant audience on both Twitch and YouTube, sparking discussions about the film.

Case: AGON by AOC

Agon by AOC is a leading gaming monitor manufacturer in the Nordic region, belonging to the Philips group. With over 200,000 views, the YouTube VOD video highlighted a new AOC gaming monitor to a younger gaming audience.

Nearly 40% Conversion Rate from Viewers to Leads Using Lootboxes!

Through Assembly's developed LOOTBOX mechanics, you can collect a marketing registry of visitors from social media platforms. This mechanism is easy to implement and customizable to suit your brand's needs. With this automated giveaway mechanism, you can convert up to 40% of website visitors into your marketing registry!

Get in touch today!

We'd be delighted to provide you with more information about live streaming and marketing opportunities. Contact us at partnersalesassembly.org, and let's have a conversation!

You can also give us a call: Lassi Nummi / +358 40 513 2723