Lootbox Platform

Generate new prospects, collect data, improve loyalty, and engagement by rewarding broadcast, live stream and social media story viewers using automated raffles. Assembly Gamification Platform is a perfect match for brands, streamers, storytellers, and broadcasters.

Key features

• Build your own marketing database, Increase user loyalty and drive traffic to your domain from live streams, broadcasts, VOD and social media stories

• Collect new customers to your CRM with the most common social sign-ups or simple phone number authentication

• Deliver digital goods instantly or collect addresses for physical fulfillment

• All ages suitable no-gambling raffle solution for ANY live stream and broadcast (TV, Twitch, YouTube, TikTok, IG, SNAP)

• Available as a self-service or fully operated SaaS-solution

• Scalable AWS-based hosting with GDPR-compliant data processing and serverless tech.

• Automated overlay with fast and easy implementation for the most common streaming software (vMix, OBS, etc..)

Sounds good? Let's talk!

You can reach us via: partnersales@assembly.org or call: +358 40 513 2723 / Lassi 

Raffles loved and used by

Boost Engagement and take ownership of data with 40% conversion rate!

Channel viewer spikes from video platforms to your domain and registered users. Add value and increase loyalty of your content viewers. Collect zero party marketing data for future use.  We have achieved conversion rates up to 40% from the site visitors to registered users!

Available a turnkey-service or self-managed solution

Easy to use management portal allows brands to run their own raffle-boxes, codes and weights for probability. Don't have the team? No stress- we provide also fully serviced model by our professional team.

Your brand - your data!

Custom branding and comprehensive integration capabilities makes the solution to look like yours. Integrate to your CRM and provide additional value to your existing customers! Or collect a completely new marketing database. Built-in API offers versitale integration possibilities. See live example at telia.fi/arpa

Built by community experts with super satisfied customers

Assembly Organizing is the leading gaming, esports demoscene and digital lifestyle production company in Finland. Since 1992, roots deep down in demoscene,  Assembly is behind one of the Nordics largest  computer festivals Assembly Party. We are gamers and sceners who know the gamer community. Assembly Organizing Oy is part of Telia Company. Read more: assembly.org

Introduction to owned marketing data and 3rd party cookies

In the world of digital marketing, data is king.

Companies use data to understand their customers, improve their products and services, and reach new audiences. However, there are different types of data, and not all of them are created equal. In recent years, zero-party data has emerged as an increasingly important type of data for businesses to collect and use.

So, what is zero-party data?

Simply put, it's data that customers give to companies directly and willingly. This could include things like preferences, interests, and purchase history. Unlike first-party data, which is collected by companies through their own interactions with customers, zero-party data is given directly by the customer. It's a way for customers to share information that they want companies to have, in exchange for a better customer experience.

Why is zero-party data important?

For one thing, it's more accurate than other types of data. Customers are more likely to give correct information when they're directly asked, rather than having it inferred from their behavior. Additionally, zero-party data can be used to build more meaningful relationships with customers. When companies know what their customers like and want, they can tailor their products and services to meet those needs.

However, the rise of zero-party data is also closely linked to changes in the way that third-party cookies are handled. Third-party cookies are pieces of code that are placed on a website by a company other than the one that owns the website. They're used to track user behavior across multiple websites and build a profile of that user's interests and behaviors. However, many web browsers are phasing out support for third-party cookies, which makes it harder for companies to collect that kind of data.

Without third-party cookies, companies are increasingly turning to other methods of collecting data. This is where zero-party data comes in. By asking customers directly for information, companies can still get the data they need to provide a personalized customer experience. And because customers are willingly giving up that information, it's likely to be more accurate and reliable than third-party data.

In conclusion, zero-party data is becoming an increasingly important type of data for businesses to collect and use.

With the phasing out of third-party cookies, companies need to find new ways to gather data about their customers, and zero-party data is a great solution. By asking customers directly for information, companies can build more accurate profiles of their customers and provide a better customer experience. It's a win-win for both businesses and customers.

Step-by-step guide on how to market after 3rd party cookies

As third-party cookies continue to disappear, marketers will need to find new ways to reach and engage their target audience. Here are some strategies that marketers can use to market without third-party cookies:

• Focus on first-party data: With the disappearance of third-party cookies, first-party data is becoming more valuable than ever. Marketers can use the data they collect from their own websites, apps, and other channels to build more accurate customer profiles and create more personalized marketing campaigns.

• Invest in contextual targeting: Contextual targeting involves showing ads to users based on the content they're currently viewing. This can be a powerful way to reach users who are interested in a particular topic or product, without relying on third-party cookies.

• Use second-party data: Second-party data is information that's collected by a partner company that has a relationship with your target audience. By partnering with companies that have complementary audiences, marketers can gain access to valuable data that can be used to target and engage their own audience.

• Utilize new technologies: As third-party cookies disappear, new technologies are emerging to help marketers reach their target audience. For example, machine learning algorithms can analyze data from a variety of sources to create more accurate customer profiles, while privacy-preserving technologies like federated learning allow data to be analyzed without leaving the user's device.

• Emphasize transparency and privacy: As privacy concerns become more prominent, marketers can differentiate themselves by emphasizing their commitment to transparency and user privacy. By being upfront about the data they collect and how it's used, marketers can build trust with their audience and create more effective marketing campaigns.

Interested? Get in touch and let's talk more!

You can reach us via: partnersales@assembly.org or call: +358 40 513 2723 / Lassi